NZRU need to work out
2014年9月6日New Zealand Alfred Morris Womens Jersey All Blacks to play at Chicago
The All Blacks are taking another step in their push to blow open the US market.
First, there was the now two year old sponsorship agreement with AIG, the US insurance multinational. When announced in 2012, it was mentioned that AIG was partnering with the All Blacks because they have thriving operations in the US and Asia both areas being targeted by the IRB for growth and that they wanted to take the All Blacks to these markets.
Last year, the Maori All Blacks played Canada and the USA as part of the sponsorship deal. Now, it an even bigger step, as the long rumoured All Blacks vs USA match is going to happen, this coming November in Chicago. As reported by The New Zealand Herald: www.redskinsonlineprostore.com/WOMENS-DAVID-AMERSON-JERSEY.html
The expectation is that a minimum 40,000 tickets will be sold, which should enable USA Rugby to make a sizeable profit after they have paid the New Zealand Rugby Union a guaranteed sum, believed to be $1 million to cover their costs.
Commercially, the deal serves both parties well. From a rugby perspective, it will be a chance of a lifetime for the Eagles players, while for the All Blacks, it will be useful practice for a World Cup schedule that sees them play their final pool game against Tonga and then shift to the tougher knockout rounds.
This will be simulated by playing England, Scotland (don laugh) and Wales following their US venture.
But the question is, what next? New York based AIG are the All Blacks biggest sponsor and have pushed hard since they came on www.redskinsonlineprostore.com/WOMENS-ANDRE-ROBERTS-JERSEY.html board in 2012 for closer ties with the US.
That has aligned with the NZRU objectives. They believe the All Blacks financial well being is linked to the growth of rugby in offshore markets.
The US and Japan are the two priority countries and this week a behind the scenes documentary on the All Blacks was aired on US cable channel Showtime. The network filmed the DeSean Jackson Redshinks Jersey 60 Minutes piece last year during the Rugby Championship, essentially with a view that the All Blacks are the greatest sporting team Americans don know about.
The interesting thing about the matchup, which would likely be a pretty heavy wipeout of the Eagles, whether they have their best players or not, is it something that AIG insisted would never happen when the deal with New Zealand rugby was first announced in 2012. would never put the All Blacks up against a Tier 2 nation, said AIG NZ Cris Knell, while also saying he wanted to DeSean Jackson Womens Jersey see the ABs play in new locales.
AIG clearly wants to make a US game work, hence the argument for there being a true home side in this one. Might there be another test, say in New York (our friend Martin Pengelly at The Guardian has heard rumblings of such an idea from time to time)? The Herald pondered that question, too:
Having made Alfred Morris Redshinks Jersey one footprint, the NZRU need to work out what to do to plant the other foot in the US.
It questionable, given the gulf in quality between the All Blacks and Eagles, whether another test between the two would be a credible exercise. There have been loose plans to take on Ireland in either Boston or New York. The former has a particularly vibrant Irish community, while the latter is the home of AIG.
The NZRU have discovered it not easy to generate interest when two sides play in neutral territory. The fourth Bledisloe Cup tests of 2008 and 2010 were played in Hong Kong and the fourth in 2009 was hosted by Tokyo. The last game was played in front of a half capacity crowd, while the Japanese venture didn net as much of a return as expected.
There are logistical questions, of course; this is in the middle of NFL season. The schedule hasn yet been released, but given that the stadium will be you got to figure there will be field conversion issues, going from the narrower NFL field to the wider rugby pitch and back.
The All Blacks are taking another step in their push to blow open the US market.
First, there was the now two year old sponsorship agreement with AIG, the US insurance multinational. When announced in 2012, it was mentioned that AIG was partnering with the All Blacks because they have thriving operations in the US and Asia both areas being targeted by the IRB for growth and that they wanted to take the All Blacks to these markets.
Last year, the Maori All Blacks played Canada and the USA as part of the sponsorship deal. Now, it an even bigger step, as the long rumoured All Blacks vs USA match is going to happen, this coming November in Chicago. As reported by The New Zealand Herald: www.redskinsonlineprostore.com/WOMENS-DAVID-AMERSON-JERSEY.html
The expectation is that a minimum 40,000 tickets will be sold, which should enable USA Rugby to make a sizeable profit after they have paid the New Zealand Rugby Union a guaranteed sum, believed to be $1 million to cover their costs.
Commercially, the deal serves both parties well. From a rugby perspective, it will be a chance of a lifetime for the Eagles players, while for the All Blacks, it will be useful practice for a World Cup schedule that sees them play their final pool game against Tonga and then shift to the tougher knockout rounds.
This will be simulated by playing England, Scotland (don laugh) and Wales following their US venture.
But the question is, what next? New York based AIG are the All Blacks biggest sponsor and have pushed hard since they came on www.redskinsonlineprostore.com/WOMENS-ANDRE-ROBERTS-JERSEY.html board in 2012 for closer ties with the US.
That has aligned with the NZRU objectives. They believe the All Blacks financial well being is linked to the growth of rugby in offshore markets.
The US and Japan are the two priority countries and this week a behind the scenes documentary on the All Blacks was aired on US cable channel Showtime. The network filmed the DeSean Jackson Redshinks Jersey 60 Minutes piece last year during the Rugby Championship, essentially with a view that the All Blacks are the greatest sporting team Americans don know about.
The interesting thing about the matchup, which would likely be a pretty heavy wipeout of the Eagles, whether they have their best players or not, is it something that AIG insisted would never happen when the deal with New Zealand rugby was first announced in 2012. would never put the All Blacks up against a Tier 2 nation, said AIG NZ Cris Knell, while also saying he wanted to DeSean Jackson Womens Jersey see the ABs play in new locales.
AIG clearly wants to make a US game work, hence the argument for there being a true home side in this one. Might there be another test, say in New York (our friend Martin Pengelly at The Guardian has heard rumblings of such an idea from time to time)? The Herald pondered that question, too:
Having made Alfred Morris Redshinks Jersey one footprint, the NZRU need to work out what to do to plant the other foot in the US.
It questionable, given the gulf in quality between the All Blacks and Eagles, whether another test between the two would be a credible exercise. There have been loose plans to take on Ireland in either Boston or New York. The former has a particularly vibrant Irish community, while the latter is the home of AIG.
The NZRU have discovered it not easy to generate interest when two sides play in neutral territory. The fourth Bledisloe Cup tests of 2008 and 2010 were played in Hong Kong and the fourth in 2009 was hosted by Tokyo. The last game was played in front of a half capacity crowd, while the Japanese venture didn net as much of a return as expected.
There are logistical questions, of course; this is in the middle of NFL season. The schedule hasn yet been released, but given that the stadium will be you got to figure there will be field conversion issues, going from the narrower NFL field to the wider rugby pitch and back.
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